Bridgestone Middle East and Africa has recently concluded its new Corporate Social Responsibility (CSR) campaign aimed at long-distance truck drivers in the UAE. Running from the 8th to the 16th of December, the campaign titled ‘Eyes on Road’ offered truck drivers free health checks at select truck stops across Sharjah, Dubai and Abu Dhabi. The campaign was organized in collaboration with Police authorities across Sharjah, Dubai and Abu Dhabi in addition to Abu Dhabi Ports. Bridgestone’s partners Al Masaood and Al Serkal were also part of the activation.
Through this campaign Bridgestone highlighted the importance of health and safety for truck drivers given the long hours they put in on the roads. Improper health conditions could lead to a lack of concentration which in turn can have catastrophic consequences for truck drivers, motorists and passing pedestrians. As part of the campaign, truck drivers were also treated to some well-deserved rest and recreation, including games and refreshments for them to unwind.